Key Account Sales & Merchandising Officer
Full Time • WM - Surrey
Responsive recruiter
The Key Account Sales & Merchandising Officer will support sales growth across Walmart and other major accounts by managing store relationships, ensuring strong merchandising and planogram compliance, and maintaining product availability. The role includes collecting market insights, preparing sales reports, handling store and delivery follow‑ups, and supporting promotions. It also oversees in‑store sampling programs—from setup to performance reporting—to boost customer engagement and product visibility.
Key Responsibilities
- Develop and maintain strong relationships with buyers, department managers, and store personnel at Walmart and other key accounts.
- Drive sales growth by monitoring product performance, stock levels, and store needs.
- Support in expanding business opportunities within existing accounts and identifying new key accounts.
- Conduct regular store visits to ensure products are properly merchandised according to brand guidelines.
- Maintain planogram compliance, accurate shelf tagging, and attractive product displays.
- Monitor competitor activities, pricing, and promotional placements, and report insights to the management team.
- Ensure product freshness and rotation (FIFO), resolving any issues with store teams.
- Assist the Tele sales team in generating retail sales leads and capturing market insights.
- Collect field data related to customer demand, competitor trends, and product feedback.
- Follow up stores and retail prospects for order placement and product inquiries.
- Coordinate with stores and the logistics team to ensure timely delivery of goods.
- Track deliveries, resolve discrepancies, and maintain communication with store managers.
- Follow up payments, credit notes, returns, and documentation as required.
· Plan and execute in‑store sampling by coordinating with stores, setting up counters, managing inventory, and guiding promoters.
· Track and report sampling results by collecting customer feedback, monitoring sales impact, and preparing activity summaries.
Compensation: $45,000.00 - $50,000.00 per year
Traditionally Yours
Our Heritage of Spreading Happiness
For over 100 years, Vadilal has been bringing the delightful experience of Vadilal Ice Creams to people across the world. This has been made possible by the deft blending of tradition and innovation in every offering. From starting India`s first Ice Cream parlour to introducing Ice Cream lovers to the international taste of Cassata, today Vadilal has emerged as India`s most loved and trusted Ice Cream brand. And the Vadilal name is fast becoming a synonym for the world`s most preferred Indian treat.
About Vadilal Group
From a single Soda Fountain to a Global Company
Way back in 1907, when Ice Cream was not even an industry in India, Mr Vadilal Gandhi started a small soda fountain in Ahmedabad. Driven by his vision of spreading happiness, Mr Gandhi began making Ice Cream using the traditional 'Kothi' method and delivering his products to his customers' doorsteps.
In 1926, after Mr Gandhi`s sons joined in, they started the country`s first Ice Cream Parlour. By 1947, there were 4 Vadilal parlours and India fell in love with the brand`s famous Cassata Ice Cream.
Today, the one man soda fountain has evolved as one of the leading Ice Cream brands of India under the fourth generation of the Vadilal family. With every generation, adding fresh ideas to cater to changing markets, the Company now straddles both Indian and International markets. What remains unchanged is the commitment to spreading happiness with which Mr Vadilal Gandhi started out long ago.
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